Helmut Lang ne sanannun nau'in alamar da ya kasance a cikin duniya na babban tsauni na kusan shekaru 40. Kodayake kasuwancin wannan alama ba kullum ke tafiya ba, a halin yanzu nauyin yana da yawan masu magoya baya a duniya kuma yana kawo riba mai yawa ga masu mallakar su.
Tarihin irin
Wanda ya kafa wannan alamar, mai tsara hoto na Austraw Helmut Lang daga shekaru masu shekaru yana jin daɗin samar da tufafi na asali ga kansa da iyalinsa. Da wuya ya kai shekaru 21, yaron ya gudanar da wani ɗakin karatu a cikin Vienna a shekarar 1977, duk da cewa ba shi da samfurin musamman.
Bayan ɗan lokaci, an bude kasuwar farko a babban birnin Austrian, wanda ya zama sananne sosai tare da Vienna a cikin shekara daya. A halin yanzu, fiye da Ostiraliya, ɗaukakar abin da aka samo asali ba ta fito ba don ɗan lokaci. A karo na farko da aka gabatar da tarin tufafin mata a ƙarƙashin alama Helmut Lang zuwa ga jama'a a birnin Paris a shekarar 1986.
Bayan haka, an ba da kayan samfurin kayan aiki - samfurin maza, takalma da kayan kayan marubucin an saka su ga tufafi ga mata. Kodayake alamar yana da kyau sosai, a 1999 Helmut ya sayar da rabin rabon kuɗin zuwa ga damuwa mai daraja Prada . Shekaru biyar bayan haka, ya yi murabus daga mukaminsa, kuma ya sake mayar da hankalin gwamnati zuwa ga jarrabawar Prada ta jam'iyyar Prada.
Wannan aikin ya haifar da rushewa na Helmut Lang iri, amma a shekarar 2006 kamfanin kamfanin Link Theory Holdings ya sayo shi. Tun daga wannan lokacin masu jagorantar sababbin kamfanoni sun zama ma'aurata Michael da Nicol Colosse wadanda suka doguwar al'adun Helmut Lang na dogon lokaci kuma suna iya numfasa sabuwar rayuwa a cikin kayayyakinsa.
Products Helmut Lang
Duk samfurori na alama Helmut Lang suna da alaƙa da sauƙi mai sauƙi, rigita da kuma minimalism. A tufafi ga mata da maza na wannan kayan sana'a masu launin launin fata da launin fata suna mamayewa, kuma yawancin takalma an kashe su a kan ɗakin kwana ko ɗakin sheqa.
Masu bincike na zane-zane sun yada zuwa duniya na turare. A shekara ta 2000, lambar Helmut Lang ta ba da ƙanshin turare ta Eau de Parfum ga mata, kuma bayansa - Eau de Cologne ga maza. Bayan kadan daga baya akwai wasu nau'in more - Velviona ga mata da Cuiron ga maza. Lokacin da Helmut Lang ya bar duniya na babban salon, an sake sakin dukan abubuwan dandano, amma, a 2014 sun sake ganin hasken, suna riƙe da ma'anar asali.
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