Kasuwancin talla na talla yana watsa bayani game da samfurori da ayyuka, yana janye abokan ciniki da kuma samar da tallace-tallace. Don sa mai sayarwa ya yi aiki, kana buƙatar zaɓar talla mai kyau. Irin tallace-tallacen zamani na da nasaba da bambancin su.
Hanyoyin talla da ke dacewa don kasuwanci suna dogara ne akan masu sauraron sa. Alamar talla ɗin da aka zaba ya kamata a rufe wani ɓangare na masu amfani. Alal misali, mai kula da kasuwancin yana san cewa mai yiwuwa abokin ciniki yana karanta wani mujallu, zai zama mahimmanci don aikawa da littafin game da samfurinsa ko sabis a ciki.
Irin tallace tallace da halaye
An rarraba nau'in talla ɗin zuwa kashi biyu:
- ta dalilin;
- ta hanyar hanyar watsa bayanai.
Nau'in farko ya rarraba duk tallace-tallace cikin ra'ayoyi, dangane da dalilin da ya sa. Yi amfani da wadannan zaɓuɓɓuka masu zuwa:
- Informative (ya furta masu sauraron game da samfurin ko sabis da aka yi amfani da shi a mataki na gabatarwa a kasuwa);
- rinjaya (ƙarfafa mutum don yin zabi don goyon bayan wani samfurin ko sabis, yana da muhimmanci ga samar da buƙatar zaɓi);
- reminiscent (sake tunawa da wani sabis ko samfurin, tallace-tallace tallace-tallace, dukiya da dai sauransu, yana da muhimmanci a mataki na saturation);
- ƙarfafawa (yana tallafawa wayar da kan jama'a, yana ƙarfafa zabin mai saye, yana da mahimmanci a mataki na jin dadi);
- image (yayi magana game da ƙarfi, aminci da kwanciyar hankali na kamfanin, yana da muhimmanci a kowane matakai).
Hanya na biyu don rarraba talla yana da dangantaka da tashoshin canja wurin bayanai. Duk tallan za a iya raba kashi biyu:
- kafofin watsa labarai;
- nonmedium.
Nuna tallace-tallace
Media ne kafofin watsa labarai. Don fahimtar irin tallan tallace-tallace irin wannan akwai, dole ne a amsa tambaya "menene kafofin watsa labaru?". Irin tallace-tallace ta hanyar mai watsa labaru ya bambanta da kudin, masu sauraro masu sauraro, hanyar da aka kawo bayanai da kuma sakamakon da ake so.
Shafin talabijin
Gidan telebijin yana da tasiri sosai, kuma tallan tallan na da kyau idan manufarsa shine yaɗa bayani game da samfur ko sabis ga masu sauraro. Tallan tallata talabijin na da dama da dama akan sauran nau'ikan talla - yana hada bidiyo, sauti, motsi da launi. Yana da mahimmanci idan ya cancanta don nuna kaya a cikin akwati.
Talla a talabijin an dauki ɗaya daga cikin samfurori mafi mahimmanci don kasuwancin kasuwa. Wannan yana tabbatar da farashin kimar kasuwanci. A Amurka, a lokacin wasan kwallon kafa na kwallon kafa na shekara-shekara, wanda aka fi sani da aikin tallace-tallace mafi girma da kuma tsada a duniya, farashin shirin talatin da biyu yayin hutawa a wasannin watsa shirye-shirye ya kai dala miliyan 3.5.
An sayar da rancen kasuwanci a raka'a na 20, 40, 60 seconds, kuma farashin ya dogara da dalilai masu yawa:
- mita na bayyanar;
- shirin talabijin;
- yanki na yanki ko tarayya;
- yawan tashoshin da aka rufe.
Tallan rediyon
Hanyoyi na tallace-tallace sune cewa sauti yana da iyakokinta. Masu sauraro na iya zama da wuyar tunawa da abin da suka ji, sannan rinjayar watsa labarai na rediyo ya ɓace. Hanyar da ta fi dacewa ta rinjayar wannan ita ce ta taimaita maimaita saƙonnin talla, wanda ya kara yawan farashin. Idan babu yiwuwar zuba jarurruka a cikakke, to, yana da kyau kada ku kashe kuɗi akan wannan tallar, domin kuna iya gane cewa ba ya ba da karfi.
Talla a cikin latsawa
Sanarwa masu cin moriyar abokan ciniki ta hanyar lokacinsu shine tsarin tallar gargajiya. Babban nau'in talla a cikin latsa:
- Talla a mujallar . Zai taimaka maka sauri da sauƙi kai kasuwa na kasuwa. Mujallu suna ba da masu sauraro masu yawa, wanda ke da sha'awar tallan, wanda yake da nasaba da batun mujallar. Masu karatu (abokan ciniki masu yawa) suna adana mujallu na dogon lokaci, suna ba da dama damar dada hankali akai-akai.
- Talla a cikin jarida . Ƙari mafi dacewa a cikin mujallar, kuma yana inganta samfurin ko sabis ga masu karatu. Ƙaddamar da jaridar a cikin rubrics yana taimakawa wajen kai ga masu sauraro. Jaridar tana dauke da matsakaiciyar tallar talla, ko da yake ba ta da haske kamar yadda yake cikin mujallar, an bayyana wani abu na gani.
Talla a Intanet
Abubuwan amfani da talla kan layi shine cewa yana taimakawa wajen kai ziyara ga masu sauraro a duniya a farashin low. A cikin zamani na zamani, kusan kowane mutum, kafin sayarwa, yayi bincike akan hanyar sadarwa ta duniya don bincika sake dubawa da kuma bayanan. Misalan talla na kan layi:
- Tallace-tallace na tallace-tallace da aka nuna a kan shafukan binciken bincike na bincike
- banners na talla;
- saƙonnin rubutu;
- talla a cikin hanyar sadarwa;
- tashar talla;
- imel ɗin kasuwanci, ciki har da imel ɗin gizo-gizo.
Bayar da talla
Tallafin tallace-tallacen tallata ne a kan ko a kai. Yana daya daga cikin matakai masu dacewa don kaiwa masu sauraro. Akwai sufuri a cikin kowane gari. Hanyoyi na tallace-tallace sune dole ne:
- zama mai haske da kyau;
- fahimta, da sauri ganewa, amma mafi girman bayani;
- m, sau da yawa yakan zo ga idanun abokin ciniki.
Labarun ba da talla ba
Kasuwanci kullum suna neman sabon nau'in talla don roko ga mai yiwuwar su. Babban gasar da kuma jigilar bayanai a ko'ina suna matsawa hanyar yin kira ga masu sauraro. Akwai madadin, wani lokaci mawuyacin hali, siffofin maganganun game da kansu a kasuwa.
Bayyana talla
Adireshin tayarwa a talla sun bayyana kwanan nan. Kasuwanci da ake kira sayar da kai tsaye na karni na XXI. Ya haɗa da:
- kai tsaye mai aikawa;
- aikawa ta hanyar imel ta hanyar imel;
- aika SMS;
- telemarketing, wato, gabatar da kaya da ayyuka a kan wayar.
Alal misali, mako-mako ko wata wasiƙa na wata a kan adireshin e-mail da sunan iri a ji. Kamfanin kasuwanci, a matsayin hanyar masu cin hanci da rashawa da kuma samar da sababbin kayayyaki, yana da mahimmanci sadarwa tare da abokin ciniki. Kasuwanci na tallace-tallace ya zama sanannen saboda yana ba ka damar sauƙi yawan amsawar abokan ciniki kuma yana taimaka wa masu tallata tallace-tallace da tasiri na zuba jari.
Print talla
Babu tasiri na tallafin talla ba wajibi ne kuma don tabbatarwa ba. A zamanin zamani na fasaha na zamani, kasuwancin yana ci gaba da magana game da kansa a cikin lokaci kuma har ma yana neman sababbin tallafin talla. Irin tallan tallace-tallace na iri iri ne daban-daban, waɗannan sune:
- brochures;
- takardun shaida;
- walwa;
- kayan aiki;
- tallace-tallace.
Hanyoyi na bayarwa na irin tallan tallan sune daban-daban:
- masu tallafawa a tituna, a cikin shaguna na kasuwanni;
- aikawa kai tsaye zuwa akwatin gidan waya ko zuwa ƙofar;
- tallace-tallace a tashar bas da tuddai;
- racks a cikin Stores.
Talla a cikin maki na sayarwa
Talla a cikin kantin sayar da kayayyaki yana da mummunan tsari na hulɗar da mai siyarwa, yana ɗaga mabukaci a lokacin zaɓin, yana rinjayar shawararsa. Tallace-tallace a tallace-tallace duk wani tallan da aka sanya a cikin kantin sayar da kantin sayar da kaya ko bayanin bayarwa. Wace irin talla ke samuwa a wuraren da ke sayarwa:
- saka kayayyakin a wurare masu ban sha'awa a matakin ido, a tsaye, a wurin ajiya;
- banners, alamu a ƙofar da fita;
- talla bidiyo akan nuni;
- talla a kan katunan;
- Kaddarawa, jarrabawar samfur;
- sanarwa na hannun jari.
Tallace-tallace na taya
Samfurorin samfurori sune wani sabon hanya don tuntuɓar abokin ciniki. Waɗanne iri talla ne a cikin wannan sashe? Mafi bambancin, domin a cikin kyauta za ka iya juya kusan duk abin da: wani mug, da matashin kai. Kuna buƙatar amfani da alamar alama, kashe samfurin a cikin launuka kuma ba da shi ga abokin ciniki mai yiwuwa.
"Maneman" yana da matsala mai karfi don gaya mata "i": "
- Abinda abin da aka sa a kan kamfanin yana da amfani, za'a yi amfani dashi na dogon lokaci - tuntuɓar tare da tallan tallace-tallace yana dogon lokaci.
- Samfurorin samfurori sun fada cikin fagen ra'ayi ga dangi, abokai na mai shi, aiki a kansu.
- Idan kayi la'akari da lambobi biyu da suka gabata, tallan tallan kuɗi ne na kasafin kuɗi, kuma saduwa da abokan ciniki na gaba shine dogon lokaci da yawa.
Ayyuka masu tasowa
A halin yanzu, sayarwa sigar aiki ne mai wuyar gaske. Rigidar gasar, saturation na kasuwa tare da kayayyaki masu rarraba, mai mahimmanci mabukaci shi ne wani abu da harkokin kasuwancin zamani ke fuskanta. Ayyukan tallace-tallace - wannan wani nau'i ne na tallar, wanda ke da matukar muhimmanci da kuma daɗaɗɗen jawabi da 'yan kasuwa da kananan hukumomi ke so. Ayyuka masu tasowa sun hada da:
- aikace-aikacen haraji;
- tallace-tallace;
- nune-nunen;
- haɗuwa da kari da rangwame;
- raffle na kyauta;
Ayyukan ci gaba suna nufin:
- Bayyana abokan ciniki game da samfur. Ta yaya mabukaci ya yanke shawarar saya, idan bai san game da wanzuwar samfurin ba? Babu hanya. Saboda haka, ayyukan gabatarwa suna da mahimmanci ga gwagwarmayar gwagwarmaya.
- Tunatarwa game da samfurin da ƙarfafawa don wannan zabi.
- Ƙarfafawa na abokan ciniki mai yiwuwa don yin zabi a cikin ni'imar samfurin ko sabis.
Yana da muhimmanci a fahimci cewa yakin da aka yi nasara a kan tallace-tallace shine haɗin haɗin kai daban-daban na tallace-tallace, wannan tsari ne na haɗakarwa. Ƙarancin ingantacciyar alama ba zai iya yiwuwa ba tare da:
- bayyananne saitin burin;
- fassarar tsarin kasafin kudi da tsarawa;
- ilimin kasuwa;
- ƙayyade sharudda da matakai na gabatarwa;
- Daidaita haɗuwa iri iri na talla.